Our Mission

  • To create and sustain an independent, participatory, pluralistic and democratic space in the non-print media, distanced from commercial, state and political imperatives.
  • To set standards that the media might aspire to:
    • Values and good taste
    • Community and citizenship
    • In depth insights with accuracy and impartiality
    • Reaching out to marginalised audiences that do not interest advertisers
    • Cultivate diversity
    • Accountability
    • Development support communication
    • Entertainment
  • To work to help eliminate all forms of pre-censorship, especially in reality programming and film, in keeping with India's liberal democratic Constitution. We seek partnerships with civil society groups, state funded and commercially driven broadcasters.

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